Wednesday, April 22, 2009

Burger King Sponge Bob and Sir Mix A Lot Roll the Dice

and figure they can stand the heat of those opposed to Burger King's latest commercial starring Sponge Bob Square Pants and Sir Mix-a-Lot.
Recently those cutting edge heart attack cats at Burger King rolled out a new commercial aimed at children. The commercial revamps Anthony Ray's, a.k.a Sir Mix-a-Lot Grammy award winning single "Baby Got Back," from the Album Mack Daddy recorded on American Recordings.
This commercial which has aired as early as 6:00pm in many areas of the country is fun until you pay attention. The original "Baby Got Back" lyrics say "Tell 'em to shake it! (Shake it!) Shake it! (Shake it!) Shake that healthy butt!" apparently "Mix-a-Lot's in trouble Beggin' for a piece of that bubble," and he reports "My anaconda don't want none Unless you've got buns, hun." Hmmm. This reptile butt thing sounds a bit kinky. Oh it's a metaphor! Got it.
Well in the Burger King version the ladies certainly shake it and true to Rap video values they get it measured and shake it some more. Burger King reports that they intend this commercial for adults who take their families to Burger King and that it is not being aired during children's shows. Thank goodness for small favors but what makes them think adults want a healthy dose of he-man female objectification without prior notice?! Whatever makes them think that seems to be correct because few adult moms and dads I've talked to are shocked at anything other than my raised eyebrow and many don't mind if their kids see it.
Well I think I'm about to yank my TV basic cable out and go rent CSI and whatever else I occasionally watch for my sake and my daughter's sake. I make sure she stays to Disney, Nickelodeon, Animal Planet and the like which are sometimes questionable unless she's watching sports with me which is where we were first introduced to the BK Sponge Bob Sir Mix-a-Lot alliance. I had no warning this commercial was queued up. I was so shocked it was one of the few times I missed a discussion of content op with my kid. I mean come on isn't that BK guy just a little creepy?
Is the content just playful fun? I think Mix-a-Lots rap promo and commentary at the end of the commercial says it best, "...a square butt with sharp angles underwater we keep it grungy cuz everybody know he spongey
now spongebob i want to get with cha cuz you makin me richa
burger king wants me to seal the the deal 99 cents get a toy and a kids meal,"and then his commentary,"Booty is Booty."

Well said Sir well said. Here are the entire lyrics from the commercial (the full video can be found on youtube so put your kids in check)and the commercial.

I like square butts and I cannot lie,
Squid and Sea Star can’t deny.
When a sponge walks in, four corners in his pants,
like he got phone book implants,
the crowd shouts, all the ladies stare.
Man those pants are square!
Swinging through the seaweed tangles
is a butt with sharp right angles.
Now, SpongeBob,
I wanna get with ya,
‘cause you’re making me richer.
Burger King wants me to seal the deal:
99 cents get a toy and a kids meal.

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